Getting things done is what I was made for. I’m a producer in the most literal sense (not like those in the film industry who are producers in title only and don’t do much of anything).

I’ve spent so much time learning how to do create and fix things. How to edit. How to build websites. How to photoshop. I’ve learned how to make lots of things. I’m a creator.

Making things like these is necessary and good, but it’s the second step in the process.

The first step is knowing why you are making anything in the first place.

If you’re thinking about trying to market something, you first have to answer a few questions. Who’s the target audience? Why will they care about this?

Simon Sinek (author of Start with Why) states that when you meet someone, they want to know two things: What do you do? And why should I care?

So why do you do what you do? Why should I care?

It’s OK if some days you just have to get stuff done. We all gotta put food on the table.

But why should we all care what you do? Why do you care? Determining this is the first step.

ASK YOURSELF

• Why do you do what you do every day?
• Why should we all care?
• Have you been on autopilot, just getting things done? Or do you have a personal sense of mission?

[Edited and enhanced by Caleb Waggoner]