RYFO is an organization that is redefining what it means to be a music fan. I’ve worked with them for the past 3 years, and recently they asked if I wanted to do something fun.
They were in the process of building a new mobile site so musicians and host-homes in their national network could better communicate and were doing a year-end fundraiser to complete the project. The catch was they wanted to do something more humorous, as much of what we had done together in the past was more straightforward, vision oriented, or emotional stories. So we came up with this scenario where we’d capture a musician going crazy as they unsuccessfully connect on their phone to the current website that’s not mobile ready.
RYFO UNMOBILE WAS BORN!
Matthew Lindblad (@HIDEYOURMILK), lead singer of the band Rebel Revive and active RYFO member, said he could offer some authentic and compelling anxst to accessing the site on his phone. After a few hours of nonsense, we came up with something pretty great.