Jan 2014

RYFO Unmobile – A Successful Campaign!

RYFO is an organization that is redefining what it means to be a music fan. I’ve worked with them for the past 3 years, and recently they asked if I wanted to do something fun.

They were in the process of building a new mobile site so musicians and host-homes in their national network could better communicate and were doing a year-end fundraiser to complete the project. The catch was they wanted to do something more humorous, as much of what we had done together in the past was more straightforward, vision oriented, or emotional stories. So we came up with this scenario where we’d capture a musician going crazy as they unsuccessfully connect on their phone to the current website that’s not mobile ready.


Matthew Lindblad (@HIDEYOURMILK), lead singer of the band Rebel Revive and active RYFO member, said he could offer some authentic and compelling anxst to accessing the site on his phone. After a few hours of nonsense, we came up with something pretty great.

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RYFO recently posted this update on the campaign:

  • Joel G Goodman

    Awesome video and concept. Thanks for helping us get the new RYFO app finished up with your mad skills. The two of us at Bravery Transmedia working on the project are really excited to get this tool into the hands of RYFO artists.